Targeted Web Traffic

Associate or Affiliate Marketing ( Affiliate Marketing )

Imagine a situation that is very simple and not too far from expectation: you suggest to a friend the restaurant you like, or the shop you go to to buy mountaineering equipment yourself. Your friend buys from a restaurant or store; And well, according to experience, you can only get thanks from the mentioned friend (which of course is also very valuable)!

Now be a little imaginative: the next time you see the manager of a restaurant or store, he will give you 10% of the purchase amount to introduce your friend. Affiliate marketing, Affiliate or Targeted web traffic Marketing nothing less.

AMAZON is the best example of affiliate marketing. By subscribing to the Amazon Affiliate Marketing program , you can create your own unique link to each of Amazon's products and place it on your website or blog. Amazon will pay a percentage of the sales to your account as a commission for each purchase made through your links.

Email marketing or email marketing

Email is one of the best tools for communication ( Communicate ) with customers and leads ( Leads ) or sales leads; And as far as I've experienced, in most cases, of all online marketing activities, incoming traffic through email marketing has the highest conversion rate and ROI ; And it is a very powerful tool for Lead Nurturing .

But make no mistake! Email marketing does not mean sending promotional emails and waiting for your sales to grow. A successful email marketing campaign requires its own preconditions.

Make a list of your contacts and recipients before sending an email. Specify several customer profiles or personas. Categorize receivers based on previous information and measurements. For each person, follow the principles of copyright and based on the content strategy, prepare your own email and monitor the effectiveness of each by predicting the necessary parameters for measurement. Do not forget the A / B test or separate tests and constantly seek to correct your processes.

But what is a customer persona? Audience or customer personality is a hypothetical image of the customer that is determined based on research and real data you have from your customers. Demographic characteristics, behavioral patterns, motivations and goals are some of the things to consider when determining a customer personality.

Conclusion:

Online marketing pursues the same goals as traditional marketing. Generate leads and increase Awareness . Online marketing or internet advertising is very tool-driven and needs to be measured. From more general tools like Google Analytics to Business Intelligence tools for more complex analysis.

Although online marketing consists of several parts, these parts are practically inseparable, and they have something in common. Content is a current feature in all branches of internet marketing and copy writing is a skill that you will undoubtedly need when launching various campaigns.

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