Search engine marketing or SEM in 2021

20.06.2021

In this article, we tried to fully understand the concept of lead or clue for you, and we also examined how to create and nurture it. We hope you enjoy this article and if you have experience creating leads, share it with us and others.

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Remember that the purpose of advertising is to create leads. However, the condition is that you fulfill the promise you make to the audience in the ads so that the user will follow his path to the end.

That is, if in your ads, you promised the user a special discount for the Instagram training course:

  • Your landing page must be designed for the same Instagram visitors period.
  • Really have a discount.
  • After that, make sure that the customer's next step is clear in front of his feet so that he can go to the end of the route without any problems.

Word of mouth marketing

The last thread you can grasp is word of mouth marketing.

This type of marketing will give you leads, a little different from the methods we mentioned. Word-of-mouth marketing brings your brand name to more people, which ultimately leads to more leads.

We suggest that you use all of these methods to create Lead , or Lead Generation . To increase the number of your leads every day and increase your sales.

Now what if we could create a lead, but he still refused to buy from us? In this case, you need to cultivate leads. In the following article, we will examine this issue together.

What are the steps of lead generation? | Lead Nurturing

Assuming that the created lead has not yet bought from you, you should try to make the user interested in your products and motivate them to buy.

  • That means giving him useful and entertaining information.
  • Interact with him.
  • Give him tempting suggestions
  • And make him interested in our brand in the long run.

For example, you can send emails to users of your website, and since they are already members of your site and have proven their interest in your brand, it is much easier to get them interested in your other products.

However, Google ads are ads that appear in search results, and, like organic search results, their title and content should be related to the keywords and search terms.

The first and second ranks of Google organic search traffic results account for about 50% of all clicks. Therefore, if you are in these positions with the right management, the incoming traffic to your website will definitely increase. Of course, you have to pay for each click and entry.

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